by Ursula Dauenhauer | Mar 10, 2024 | Go-To-Market
Innovation is the name of the game and senior business leaders are on a perpetual quest for Go-To-Market (GTM) strategies that can accelerate growth. Now, you might be thinking, “Business objectives? Isn’t that something that sits in the realm of business...
by Ursula Dauenhauer | Dec 4, 2023 | Strategy
In the fast-paced world of technology, positioning for tech companies is a dynamic challenge that often deviates from the conventional wisdom found in traditional marketing textbooks. The tech market is in a constant state of flux, demanding unparalleled agility to...
by Ursula Dauenhauer | Dec 4, 2023 | Go-To-Market
In the ever-evolving landscape of technology markets, success is not merely about having a high-level go-to-market plan but about seamlessly aligning strategic vision with operational execution. This alignment becomes even more critical in complex and fragmented tech...
by Ursula Dauenhauer | Jul 4, 2023 | Go-To-Market, Strategy
Next to AI, the Internet of Things (IoT) has long been hailed as a transformative force, promising to revolutionize industries and reshape the way we live and work. However, the reality has not quite matched the lofty expectations set by analysts. While the consumer...
by Ursula Dauenhauer | Apr 24, 2020 | B2B Sales Performance, Strategy
Want to scale your B2B Sales Results? Avoid the Most Common 5 Mistakes. Pretty much every CEO or owner of a mid-sized B2B tech business has the vision to take the business to the next level. May it be from start-up to scale-up, or growing a mature business. Whenever...
