by Ursula Dauenhauer | Feb 21, 2025 | Strategy
For CEOs of start/scale-up companies, managing the relationship with their board is one of the most critical—and challenging—aspects of leadership. A healthy, productive CEO-board relationship can drive strategic success and growth. Conversely, misalignment, hidden...
by Ursula Dauenhauer | Jul 5, 2024 | Go-To-Market, Strategy
In today’s rapidly evolving technology landscape, leaders of IoT and tech companies face the critical challenge of effectively managing their go-to-market (GTM) function. While operational performance management is important, strategic performance management...
by Ursula Dauenhauer | Jun 19, 2024 | B2B Sales Performance, Go-To-Market, Strategy
To the joy of most tech and IoT entrepreneurs, the “Death of the Salesman” has been predicted for some time now. We were promised that the Digital Market is simply gaining permission to sell, and then customers simply buy. Why? Because our product is so damn fine. AI...
by Ursula Dauenhauer | May 13, 2024 | Strategy
The art of Go-To-Market (GTM) strategy has become more complex than ever before. Spanning numerous functions internally and externally, GTM requires organisations to navigate a dynamic web of market trends, customer behaviours, and competitive forces. However, classic...
by Ursula Dauenhauer | May 13, 2024 | Strategy
The dynamics and interconnections within families have long been a subject of fascination and study. From sibling rivalries to parental influences, our family systems can shape the very fabric of our identities. But what if similar principles could be applied to the...
